Saturday, September 18, 2010

What is an Effective Presentation?

When presenting on a subject area, it is first and foremost crucial that you as a speaker are thoroughly knowledgeable in your topic area and possess the ability to answer questions within the audience’s realm of understanding. Doing your research, being prepared and keeping slides and information organized are key elements in developing a successful presentation.

Knowing your audience will help you to communicate with the appropriate language so as to make a better impression. It may also help you choose better visual aids to include in the slides, ones that may appeal more to the generation, situation, or status of the viewers.

Developing a theme and keeping on track with that theme will be very beneficial for the clarity of your presentation. It will provide consistency throughout the presentation and avoid trailing off or getting sidetracked, and will also be much easier to understand as an audience. The theme should be present in all aspects – the information, the method you choose to present with, and the visual components. If something is out of place or irrelevant to your theme, the audience will notice.

The use of visual aids in a presentation allows for not only appeal and interest, but also increases the retention of what you’re teaching the audience. Combining visual information with textual or oral information is far more successful than one or the other in terms of what the audience will remember. If you simply fill a page with font and read it, interest and focus will quickly be lost. Another consideration is the template you choose. It also needs to be visually pleasing and must fit with the theme.

Font plays a large role in the success of a presentation. First of all the size needs to be appropriate, and in this case, usually bigger is better! The color is also important because it must stand out against the background enough so that it is the focus and is easy for the audience to read. It’s beneficial to keep type to a minimum, keeping it simple and clear will leave much more of an impression than a page filled with too much type that’s too small to read. 

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